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Alerts

Accounts that need your attention

Pulse Studio
MRR Exposure $0
By Stage 0
Alert Feed 0
0 selected

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No alerts right now — all accounts are in good shape.

Customers

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No customers yet

Score your first customer manually or bulk-import via CSV.

Segments

Customers grouped by tag

Date Range
View
Metric
Untagged
Segment Comparison
Segment Detail

CSM Performance

Portfolio metrics for each Customer Success Manager.

CSM Leaderboard
Suggested Focus Areas
Workload Balance
Portfolio Movement 7d
CSM Activity Feed

Calendar

Upcoming renewals, scheduled touches & overdue contacts

Reports

Export data, generate printable reports, and analyze your portfolio.

Scheduled Reports

Score a Customer

Fill in the signals below to calculate a health score.

10 days
50%
8 — Passive
N/A
7d
1

Score Preview

Fill in the form and click Calculate to see results here.

Import / Export

Bulk-import customers or export filtered data.

Import from CRM

Pull historical signal snapshots from a connected integration. Only connected platforms are available.

Supported column headers:

Or upload any CSV — you can remap columns after upload.

name, manager, mrr, arr, logins_30d, feature_adoption_pct, open_tickets, nps, csat, days_since_contact, renewal_date, months_to_renewal, growth_signal, tier, tags, lifecycle, customer_since, next_touch, last_contact_date, scoring_profile, note, sentiment

Drop a CSV file here

or click to browse your files

Settings

Customize scoring, thresholds, scoring profiles, and API integrations.

iQcadence Signal Model Proprietary

Signal Model

Proprietary scoring layer that analyzes engagement depth, silent churn patterns, renewal gravity, sentiment trajectory, and 22 more factors to refine health scores beyond simple weighted averages.

Factor Categories

Scoring Engine

Signal Weights

Adjust how much each signal contributes to the health score. Weights must total 100%.

Total: 100%

Score Distribution

Current spread of accounts across health bands.

Scoring Profiles

Click a profile to load its weights into the editor.

Score Thresholds

Define what score ranges map to each health band.

Critical — below0–24
At Risk — below25–49
Watch — below50–64
Healthy — below65–79
Expansion — above80

Signal Thresholds

Adjust detection sensitivity for account signals.

Quiet afterdays
Momentum ±pts / 7d
Account Operations

Contact Cadence

Days since last contact before follow-up is flagged.

Tier Due Soon Overdue
Enterprise
Mid-Market
SMB

Renewal Windows

Days before renewal to trigger each alert level.

Criticaldays
Warningdays
Upcomingdays

Expansion Estimate

How to estimate upsell potential for expansion-ready accounts.

Method
Percentage%

Data Health

Quick Actions

Manage your scoring configuration.

Manage CSMs

CSMs currently assigned to customers.

Account

Signed in as

Custom Webhooks

Configure per-trigger webhook URLs for Zapier or custom integrations. For simple Slack/Teams/Email alerts, use the Create Alert tab instead.

API Key

All inbound API requests require this key in the x-api-key header.

Available Endpoints

Event Log

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User Management

Create, view, and remove users of this app.

All Users

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🏢 Clients

Manage your client businesses. Assign users to clients.

All Clients

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Audit Log

Track all changes made to customers, settings, and data.

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Config History

Automations

Configure alerts and custom rules to stay on top of customer changes.

Active Alerts

Custom Rules

Help & Guide

Everything you need to know about iQcadence CS Health Score.

Welcome to iQcadence CS Health Score

A customer success management platform that calculates health scores using weighted signals, helping CS teams identify at-risk accounts, track engagement, manage renewals, and take proactive action before churn occurs.

Quick Start

Get up and running in five steps

  1. Add customers — Use the Score Customer form or CSV Import to load your customer data.
  2. Score them — Enter signal values (Logins, Adoption, Tickets, NPS, CSAT, Days Since Contact, Growth) and the system calculates a weighted health score automatically.
  3. Monitor your portfolio — Home Base shows KPI cards, briefing items, and a portfolio health ring. The Alerts page surfaces accounts that need attention.
  4. Analyze & segment — Use Segments (by tag, tier, or lifecycle stage), Trends (metric charts over time), and CSM Performance to find patterns.
  5. Act & report — Open customer details for Playbooks and QBR Prep, generate PDF/CSV reports, and set up automated alert rules for Slack, Teams, or email.

Sidebar Navigation

All pages organized by function

SectionPages
MonitorHome Base, Alerts, Customers, Segments, Trends, CSM Performance, Calendar
AutomateAlert Rules, Reports
DataScore Customer, Import / Export
SettingsWeights & Config, Audit Log
On narrow screens the sidebar collapses behind a hamburger menu (☰) in the top-left corner. Use the Manager Filter at the top of any page to narrow every view to a single CSM's portfolio.

Key Concepts

Core ideas that power the platform

  • Health Score (0–100) — A weighted composite of your customer signals. Higher = healthier. Configurable weights and thresholds in Settings.
  • Status Bands — Customers are automatically categorized: Critical, At Risk, Watch, Healthy, or Expansion based on score thresholds.
  • Dynamic Decay — Scores gradually decrease as days since last contact increases — no manual update needed.
  • Lifecycle Stages — Track each customer's journey: Onboarding → Active → At Risk → Won/Upsold or Churned.
  • Tiers — Classify customers as SMB, Mid-Market, or Enterprise for segmented views and cadence thresholds.
  • Scoring Profiles — Create custom weight presets (e.g., heavier adoption weight for Enterprise) assignable per customer.

How Scores Work

Weighted composite of customer signals

Each customer's health score is calculated from six slider-based signals plus a growth dropdown. Each signal is converted to a 0–100 scale, then combined into a single weighted score.

SignalWhat It MeasuresHow It's Scored
LoginsMonthly login countMore logins = higher. 30+ logins/month = max score
AdoptionFeature adoption %Direct percentage. 100% = max score
TicketsOpen support ticketsFewer = better. 0 tickets = max, 5+ = zero
NPSNet Promoter Score (0–10)Promoter (9–10) = best, Passive = moderate, Detractor = worst
CSATCustomer satisfaction (1–5)5 = max, 1 = zero. Optionally enabled in Settings
Days Since ContactDays since last touchRecent = higher. Degrades over time, zero at 180 days
GrowthExpansion signalDropdown: Strong = best, Mild = moderate, None = low, N/A = excluded from scoring

Score Weights

Configurable influence per signal

The final score is a weighted average of all signals. Signals with higher weights have more influence. Default weights (customizable in Weights & Config):

SignalDefault WeightShare
Logins2525%
Adoption2525%
Tickets2020%
NPS1515%
Days Since Contact1010%
Growth55%
CSAT can be enabled alongside or instead of NPS in Weights & Config. When both are active, each gets its own weight.

Status Bands

Automatic categorization by score

StatusDefault RangeMeaning
Critical0 – 24Immediate attention required, high churn risk
At Risk25 – 49Significant health concerns, needs intervention
Watch50 – 64Showing early warning signs, monitor closely
Healthy65 – 79Good engagement, stable account
Expansion80 – 100Strong health, potential upsell opportunity

Thresholds are configurable in Weights & Config. The values shown are defaults.

Dynamic Score Decay

Scores adjust automatically over time

When a customer is scored, the "days since contact" baseline is saved. Each time the app loads, the system adds elapsed days since the last update — accounts that haven't been touched gradually see their score decrease without manual updates.

Renewal dates do not penalize scores. Only the "days since contact" signal decays dynamically.

Scoring Profiles

Custom weight presets per segment

Create custom weight presets for different customer types. For example, Enterprise accounts might weigh Adoption more heavily, while SMB accounts might prioritize NPS. Profiles are assigned per-customer and override the global weights during score calculation.

Manage profiles in Weights & Config → Scoring Profiles.

Scoring a Customer

Step-by-step guide

The Score a Customer form uses a compact 2-column layout for efficient data entry.

  1. Navigate to Score a Customer in the sidebar.
  2. Enter the customer name (duplicate names are detected and prevented).
  3. Set tier (SMB / Mid-Market / Enterprise) and enter MRR or ARR — the other auto-calculates bidirectionally (MRR × 12 = ARR).
  4. Use the signal sliders for Logins, Adoption %, Tickets, NPS, CSAT, and Days Since Contact. Select a Growth level from the dropdown (Strong / Mild / None / N/A).
  5. Optionally set a renewal date, lifecycle stage, manager, tags, and sentiment.
  6. Click Save Score. The system calculates the health score and status automatically.
Bulk Rescore in Weights & Config recalculates every customer's score after you change weights — apply new weights retroactively in one click.

Home Base

Your daily command center and landing page

The first screen you see after login. Provides a personalized briefing with at-a-glance KPIs and quick-action items.

  • Getting Started Guide — Three onboarding paths (Integration-first, Manual + Integration, CSV-only) shown when no customers exist; collapsible banner afterward
  • Welcome Banner — Greeting, portfolio health ring, quick stats (Healthy %, At Risk, Improving, Declining), and clickable action items
  • KPI Cards — Portfolio Health, Revenue at Risk, Upcoming Renewals, Expansion Opportunity, Total MRR
  • Widgets — Renewal Pipeline (0–30d / 31–60d / 61–90d), Priority Accounts, Biggest Drops, Health Heatmap, Tier Cards

Customers

Full account list with advanced filtering and bulk actions

Sortable, filterable table of every customer account with status tabs, column filters, Shift-click multi-select, and frozen name column.

  • Status Tabs — All, Healthy, Watch, At Risk, Critical, Expansion, Churned, Trash
  • Bulk Actions — Re-score, assign tags, change lifecycle, or delete selected rows
  • Export — CSV data export or Bulksheet for round-trip editing
  • Detail Modal — Click any name to open Overview, Alerts, Playbook, Notes, Sentiment, History, and Contacts tabs. Includes QBR Prep document generator

Alerts

Accounts that need attention, auto-surfaced by signals

Automatically generated alerts from customer signal values. Sidebar badge shows active count.

  • Severities — Critical (red), Warning (amber), Attention (blue), Opportunity (green)
  • Categories — Health, Tickets, Engagement, Renewal, Quiet Accounts, Momentum, Sentiment, Expansion
  • View Modes — Category, Priority, Customer, or Table
  • Side Panel — MRR Exposure breakdown, category bar chart, AI-generated insights
  • Actions — Snooze (1d/7d/30d), Dismiss, Wake, and Bulk actions

Segments

Group customers by tag, tier, or lifecycle stage

Portfolio-level analytics with KPI cards (total segments, accounts, MRR, at-risk count, average health).

  • Segments view — Group by tags with count, avg score, MRR, at-risk %, trend
  • Tiers view — SMB / Mid-Market / Enterprise with expandable drill-down
  • Stage view — Onboarding, Active, At Risk, Won/Upsold, Churned
  • Comparison Chart — Multi-line trend chart with metric dropdown and auto-generated analysis

Trends

Portfolio metrics over time with overlays and analysis

Configurable time-series chart for tracking portfolio performance across multiple metrics.

  • Primary & Secondary Metrics — Health Score, Logins, Adoption %, Tickets, NPS, CSAT, MRR, ARR, and more
  • Time Range — 7d, 30d, 90d, 6mo, 1yr, 2yr, or year-to-date
  • Overlays — Add a CSM portfolio line or individual client lines for comparison
  • Trend Analysis — Auto-generated momentum, divergence, and acceleration insights
  • Top Movers — Sortable table of customers with the biggest score changes

CSM Performance

Team-level portfolio health and manager leaderboard

Compare CSM portfolios side-by-side with health rankings and actionable insights.

  • Manager Leaderboard — Ranked by avg health score with status distribution bars, account count, and MRR
  • Drill-Down — Expand any manager to see their individual accounts sorted by urgency
  • Focus Areas — Auto-generated insights on high at-risk %, overdue contacts, or declining portfolios

Reports

10 pre-built reports with PDF, CSV, and email delivery

Generate and schedule professional reports across three tiers (Starter, Growth, Enterprise).

  • Report Types — Portfolio Summary, At-Risk Accounts, Renewal Forecast, CSM Performance, Segment Analysis, Trend (90d), Churn Risk, Customer Health, Score History, Weekly Digest
  • Output — Print as branded PDF with SVG charts, export CSV, or email directly with scheduled recurring delivery

Calendar

Renewals, touch dates, and cadence events on a monthly view

Month-view calendar showing all time-sensitive customer events at a glance.

  • Renewals — Blue dots on renewal dates; hover for customer name and MRR
  • Next Touch Dates — Green dots for scheduled follow-ups
  • Overdue Contacts — Red flags for customers past their cadence threshold

Score a Customer

Manually add or update a customer with signal values

Compact two-column form for entering customer data and calculating health scores in real time.

  • Signals — Sliders for Logins, Adoption, Tickets, NPS, CSAT, Days Since Contact, plus a Growth dropdown with N/A option
  • Revenue — MRR and ARR fields with bidirectional auto-calculation
  • Metadata — Tier, renewal date, lifecycle stage, manager, tags, and sentiment
  • Duplicate Prevention — Warns if a customer with the same name already exists

CSV Import

Bulk-load customers from a spreadsheet file

Drag-and-drop or file-picker import with automatic column mapping and preview step.

  • Required — Customer Name (recognized as name, company, customer, account)
  • Optional Fields — Manager, MRR/ARR, Logins, Adoption, Tickets, NPS, CSAT, Days Since Contact, Growth, Tier, Tags, Renewal Date, Lifecycle, Sentiment
  • Duplicate Handling — Existing customers are updated rather than duplicated
  • Import from CRM — Also available here: pull historical signal snapshots from Salesforce, HubSpot, or Stripe

Automations

Alert rules, custom rules, and notification channels

Build and manage automated notification rules with delivery to Slack, Teams, or email.

  • Alert Rules — 3-step wizard to select alert types, channels, and schedule (real-time / daily / weekly)
  • Custom Rules — Multi-condition rules with AND/OR logic across any customer field
  • Saved Connections — Reusable channel configs for Slack webhooks, Teams webhooks, and email
  • REST API — Push/pull customer data via API with auto-rescoring; Zapier-compatible

Settings

Configure scoring, team, integrations, and account

Central configuration hub with three tabs: Config, Account, and Integrations.

  • Config — Signal weights, score thresholds, scoring profiles, contact cadence, renewal windows
  • Account — Data health dashboard, quick actions (recalc/backup/restore), manage CSMs, change password
  • Integrations — Connect Stripe, HubSpot, or Salesforce with sync toggles, field mapping, and Import from CRM for historical backfill. API & Webhooks sub-tab for developer tools

Audit Log

Full history of every action and configuration change

Timestamped record of all significant actions for compliance and troubleshooting.

  • Action Log — Customer scored, settings changed, alerts snoozed, CSV imports, API calls, and more
  • Config History — Timeline of weights, thresholds, and profile changes
  • Each Entry — Action type, associated customer, user email, timestamp, and details summary

Help & Guide

This page — searchable documentation for every feature

Searchable reference organized into five tabs covering the entire platform.

  • Getting Started — Quick start steps, sidebar navigation overview, key concepts
  • Pages — One card per sidebar page with description and key features
  • Scoring — Signal definitions, weights, status bands, decay, and profiles
  • Data & Reports — CSV import/export, CRM import, reports, backup/restore, audit log
  • Automation — Alert rules, custom rules, scheduling, integrations, and REST API

CSV Import

Bulk-load customers from a spreadsheet

Import customers in bulk via drag-and-drop or file picker. The preview step shows a column mapping table — unmatched columns can be manually mapped.

FieldRequiredRecognized Column Names
Customer NameYesname, company, customer, account
ManagerNomanager, csm, owner, rep
MRR / ARRNomrr, arr, revenue, annual recurring revenue
LoginsNologins, logins_30d, login_frequency
AdoptionNoadoption, feature_adoption_pct
TicketsNotickets, open_tickets
NPS / CSATNonps, nps_category, csat
Days Since ContactNodays, days_since_contact
Renewal DateNorenewal_date, renews on
Growth / Tier / TagsNogrowth, tier, tags (pipe-separated)
Lifecycle / SentimentNolifecycle, stage, sentiment
Duplicate handling: If a customer with the same name already exists, the import updates their data rather than creating a duplicate.

Import from CRM

Pull historical signal snapshots from connected integrations

Import historical customer data from Salesforce, HubSpot, or Stripe to backfill signal history. This creates score history entries so you can see trends from before you started using iQcadence.

Lookback Periods

Choose how far back to pull data: 30 days, 90 days, 6 months, or 1 year. The system creates periodic signal snapshots across the selected range.

Access Points
  • Settings → Integrations — Each integration card has an "Import from CRM" option
  • CSV Import page — The Import from CRM section is also available alongside standard CSV import
The integration must be connected and authenticated before you can pull historical data. Use the Pull History button on integration cards for a quick one-click backfill.

CSV Export / Bulksheet

Export enriched data for analysis

Export your full customer dataset as a CSV with 20+ columns including calculated fields (priority score, cadence status, days until renewal). Ideal for pivot tables, Excel, or BI tools. The Bulksheet export from the Customers page includes all editable fields for round-trip editing.

Reports

10 pre-built reports with PDF and CSV output

ReportDescriptionTier
Portfolio SummaryOverall book health with KPIs, status distribution, tier breakdownStarter
At-Risk AccountsCustomers scoring below 50, sorted by urgencyStarter
Renewal ForecastUpcoming renewals grouped by month with risk flagsStarter
CSM PerformanceManager portfolio comparison with scoresGrowth
Segment AnalysisHealth breakdown by tier and lifecycle stageGrowth
Trend (90 Days)Score trend lines and movement analysisGrowth
Churn RiskChurn probability with contributing factorsGrowth
Customer HealthIndividual customer deep-diveEnterprise
Score HistoryHistorical score changes with timelineEnterprise
Weekly DigestAuto-generated weekly health summaryEnterprise

Each report can be printed as a branded PDF with SVG charts, color-coded tables, and professional headers/footers. Use Ctrl+P / Cmd+P to save as PDF. Reports can also be emailed directly — click the Email button to send now, send a test, or schedule recurring delivery.

Backup & Restore

Full dataset export and import as JSON

  • Export / Backup — Downloads a JSON file with all customers, scores, weights, thresholds, and profiles. Timestamped filename.
  • Restore — Upload a previously exported JSON backup. Replaces all current data after confirmation.
Always create a backup before making major configuration changes or when migrating between accounts.

Audit Log

Full history of every action in the app

Records every significant action: customer scored, settings changed, alerts snoozed, CSV imports, and more. Each entry captures the action type, associated customer, user email, timestamp, and details summary.

The Config History tab shows a timeline of settings changes (weights, thresholds, profiles) for compliance and troubleshooting.

Alert Rules

Independent alert rules with automated delivery

Each alert rule is an independent entity. Creating a new rule never affects existing rules. A single rule can include multiple alert types — they appear as one row in the Active Alerts table.

Creating an Alert Rule
  1. Click "+ Create Alert" to open the 3-step wizard.
  2. Step 1 — Alerts & Scope: Select one or more alert types (e.g., Health Below Threshold + Renewal Approaching), configure thresholds, and choose manager scope (All or specific managers).
  3. Step 2 — Channels & Schedule: Pick delivery channels (Slack, Teams, Email) from your saved connections, and set timing (Real-time, Daily, or Weekly).
  4. Step 3 — Review & Save: Review your selections and save. The rule appears as a single row in the table.
Managing Alert Rules
  • Sort — Click any column header to sort the table (Alerts, Conditions, Sent To, Timing, Scope, Created By)
  • Filter — Click the funnel icon on column headers to filter by text or dropdown values
  • Edit — Click the edit button to reopen the wizard with that rule's settings prefilled
  • Toggle — Enable/disable a rule without deleting it
  • Delete — Permanently remove a rule (does not affect other rules)
Saved Connections

Connections are reusable channel configurations (e.g., a Slack webhook URL named "CS-Alerts Channel"). Create them once, then assign to multiple rules. Supports Slack webhooks, Microsoft Teams webhooks, and email recipients.

Alert Event Types

Seven configurable triggers

EventTriggers WhenConfig
Health Below ThresholdScore drops below configured valueScore threshold (default: 50)
Account At-RiskStatus transitions to At Risk or Critical
Renewal ApproachingRenewal date within configured daysDays (default: 30)
No Contact AlertDays since contact exceeds maximumMax days (default: 14)
NPS DetractorNPS changes to Detractor
Lifecycle ChangeLifecycle transitions to At Risk or Churned
Rapid Score DropScore drops by more than configured pointsPoints (default: 15)

Each event type can be individually enabled or disabled per rule. Events are evaluated whenever a customer is scored or updated.

Custom Rules

Multi-condition rules with AND/OR logic

Build advanced automation rules using multiple conditions. For example: "Health Score < 40 AND Tier = Enterprise AND Renewal within 60 days".

How It Works
  1. Name your rule — Give it a descriptive name (e.g., "Enterprise Risk Alert").
  2. Add conditions — Pick a field, operator, and value. Multiple conditions within a group are joined by AND. Add multiple groups joined by OR.
  3. Set channels — Choose which saved connections (Slack, Teams, Email) to notify.
  4. Save — The rule appears in the Custom Rules table.
Available Fields

Health Score, Status, Tier, Lifecycle, Logins, Adoption %, Tickets, NPS, CSAT, MRR, Days Since Contact, Growth, Momentum, Cadence Status, Renewal Within (days), Tags, and Manager.

Table Features

The custom rules table supports the same sort and filter capabilities as alert rules — click column headers to sort, use the funnel icon to filter. Enable/disable, edit, or delete rules from the table.

Scheduling & Scope

When and for whom alerts fire

Delivery Schedule
  • Real-time — Fires immediately when the condition is detected
  • Daily — Batches alerts into a daily summary at a configurable time
  • Weekly — Batches alerts into a weekly summary on a configurable day and time
Manager Scope

Each alert rule can be scoped to all managers or specific managers. When scoped, alerts only fire for customers assigned to those managers — useful for routing notifications to the right CSM's Slack channel or email inbox.

Integration Sync

How Stripe, HubSpot, and Salesforce sync your data

How it Works

Each integration pulls data from the external platform and maps it to customer fields in iQcadence. You control which metrics each integration owns via the Sync Overview toggles. Only one integration can own each metric at a time.

Tier Defaults

When an integration creates a new account and no tier data is available, default tiers differ: HubSpot defaults to SMB, Salesforce defaults to Mid-Market, and Stripe detects tier from product/plan names. You can always override the tier manually or via CSV import.

Deal Amount Frequency

HubSpot and Salesforce assume deal/opportunity amounts are annual by default and divide by 12 to calculate MRR. If your deals are already in monthly amounts, change the "Deal amounts are" setting on each integration card to "Already Monthly".

NPS & CSAT (HubSpot)

HubSpot can sync NPS and CSAT scores from Service Hub feedback surveys. NPS scores (0-10) are mapped to Promoter/Passive/Detractor. CSAT scores (1-5) are mapped to Positive/Neutral/Negative. Requires Service Hub with the feedback submissions scope enabled.

Create vs Update

HubSpot and Salesforce can create new customer accounts during sync. Toggle "Create new accounts" off if you only want to update existing accounts. Stripe is update-only and never creates new accounts.

Pull History

Each integration card includes a Pull History button for one-click historical data backfill. This imports past signal snapshots from the CRM with configurable lookback periods (30d, 90d, 6 months, 1 year), creating score history entries for trend analysis. Also accessible from the CSV Import page under "Import from CRM".

REST API

Push and pull customer data via API — connect Zapier, CRMs, or any HTTP client

Authentication

All API requests require an x-api-key header. Generate your API key in Settings → Automations → Advanced.

Base URL

https://qctiyigznbztxcowehnl.supabase.co/functions/v1/api-inbound

Available Actions
ActionMethodPurpose
list_customersGET / POSTPaginated customer list with filters — ideal for Zapier polling triggers
get_customerGET / POSTGet a single customer by ID or name
upsert_accountPOSTCreate or update a customer — auto-rescores when signal fields change
update_healthPOSTUpdate a single field — auto-rescores when signal fields change
delete_customerPOSTSoft-delete a customer (recoverable)
score_customerPOSTForce a full re-score using your saved weights
Customer Fields
FieldTypeDescription
nameStringAccount name (required for create, used for lookup)
loginsNumber (0+)Login count this month — signal, triggers rescore
adoptionNumber (0–100)Feature adoption percentage — signal, triggers rescore
ticketsNumber (0+)Open support tickets — signal, triggers rescore
npsNumber (0–10)Net Promoter Score — signal, triggers rescore
csatNumber (1–5)Customer Satisfaction score — signal, triggers rescore
daysNumber (0+)Days since last contact — signal, triggers rescore
growthStringnone, mild, or strongsignal, triggers rescore
mrrNumber (0+)Monthly recurring revenue
arrNumber (0+)Annual recurring revenue
tierStringCustomer tier: enterprise, mid, or smb
lifecycleStringonboarding, active, atrisk, won, churned
managerStringAssigned CSM name
tagsArray / CSVTags array or comma-separated string
renewal_dateDateContract renewal date (YYYY-MM-DD)
next_touchDateNext scheduled contact date (YYYY-MM-DD)
sinceDateCustomer since date (YYYY-MM-DD)
scoreNumber (0–100)Health score — set manually to override auto-scoring
POST Examples

Create / Update a customer:

POST /functions/v1/api-inbound
Header: x-api-key: YOUR_KEY
Header: Content-Type: application/json

{
  "action": "upsert_account",
  "data": {
    "name": "Acme Corp",
    "mrr": 5000,
    "logins": 22,
    "adoption": 75,
    "tickets": 1,
    "tier": "mid",
    "manager": "Sarah"
  }
}

Update a single field:

POST /functions/v1/api-inbound
{
  "action": "update_health",
  "data": {
    "name": "Acme Corp",
    "field": "logins",
    "value": 28
  }
}
GET Examples (Zapier Polling)

List recently changed customers:

GET /functions/v1/api-inbound?action=list_customers&updated_since=2026-03-01T00:00:00Z&sort=updated_at&order=desc&limit=50

Get a single customer:

GET /functions/v1/api-inbound?action=get_customer&name=Acme%20Corp
List Filters
ParameterExampleDescription
statuscriticalFilter by status band
lifecycleactiveFilter by lifecycle stage
tierenterpriseFilter by customer tier
managerSarahFilter by assigned CSM
tagvipFilter by tag
updated_since2026-03-01T00:00:00ZOnly customers changed after this date
sortupdated_atSort field (also: name, score, mrr, arr, created_at)
orderdescSort direction: asc or desc
limit100Results per page (max 500)
offset0Pagination offset
Auto-Scoring

When you push signal fields (logins, adoption, tickets, nps, csat, days, growth) via upsert_account or update_health, the customer's health score is automatically recalculated using your saved scoring weights. The response includes the new score and status. Lifecycle auto-transitions (e.g. risk → at-risk) also fire automatically.

To override auto-scoring, pass an explicit score value — this sets the score directly without recalculating.

Zapier Setup
  1. Actions (push data in): Use "Webhooks by Zapier" → Custom Request. Set the URL, add x-api-key header, POST your JSON body.
  2. Triggers (poll for changes): Use "Webhooks by Zapier" → Retrieve Poll. Set the GET URL with ?action=list_customers&updated_since={{last_poll}}. Zapier auto-deduplicates by customer id.
All API requests are logged in Settings → Automations → API Log for auditing and debugging.